What is Personal Branding Photography?
Personal Branding Photography is more than just headshots, it is about capturing the personality of your brand and your business. The images you use on your website, social media, and other marketing platforms should convey your brand message, your mission, and your unique personality. Your images should match the mood and the feeling of your business. Investing in quality and consistent personal branding images is an amazing way to increase exposure for your business, services, and/or products. It is a way to tell your story, connect with your audience and showcase what makes your business unique beyond what you sell.
More and more consumers are wanting to buy from a real person, and they want to “know” who they are buying from. You are the most unique thing about your business and sharing who you are and the story behind your brand is a great way to build buying trust with your ideal clients.
I had the pleasure of capturing some personal branding images for Ashley Conyers, a talented Black woman entrepreneur. She is amazing and passionate about life and her work... and I am not just saying that because we have the same name, lol! Ashley is the founder, and owner of Time Capsule Photography LLC.
Ashley is a licensed social worker and a lifestyle and personal branding photographer. TCP exists to empower entrepreneurs (especially women) through imagery when it comes to building and maintaining their business(es). As a licensed social worker, photography is another way for Ashley to build connections with others while being creative in the process. She views it as a form of a therapy. “Everyone has layers, it’s my goal to uncover them one portrait at a time. I am here as your cheerleader and business bestie to make sure you feel confident from the beginning to the end of our sessions together.” Ashley’s unique value is that she brings a sense of empathy and a level of understanding to meet every client where they are in their business journey and level of confidence in front of the camera.
For this session, Ashley wanted to highlight the importance of working space, her love of tea, her unique fashion style, and the fun behind the scenes work of a photographer, like editing. She chose a cozy little café in Metuchen, NJ called Cai’s Café.
Ashley says, “Working spaces or Co-working spaces make such a difference for me. The environment that I’m in needs to help me stay focused. Being surrounded by others that are also working helps a lot. Also, the fact that you can potentially network with others in these spaces are amazing as well.
When I work, especially when editing images, I do love a nice cup of tea to keep me going. No coffee for me!”
This is the advice Ashley has for entrepreneurs, small business owners, and her potential clients, “Investing in yourself and your business can be scary, but it is more than worth it. The most motivating and rewarding step you could take for yourself is to invest in creating content that is eye-catching and effectively represents you and your brand. Your ideal clients want to know the person behind the brand and who you truly are. Sharing more about yourself and the story behind your brand using high quality, unique and meaningful images is a great way to take your business to the next level.”
If you live in New Jersey or the Tri-state area and you are looking for a lifestyle or personal branding photographer, check out Time Capsule Photography LLC.
Entrepreneur: Ashley Conyers
Business: Time Capsule Photography LLC.
Service Location: NJ/Tri-State Area
Email: [email protected]