AN INSPIRING STORY ON HARD WORK AND PERSEVERANCE
Meet Joshua & Earl Conte, the owners of Upscale Medical Transportation.
Joshua established Upscale in March of 2013 to help fill a void in the medical transportation industry located in Essex and Union County, New Jersey. Since then the healthcare and medical insurance industry has gone through major changes that made it very difficult for him to stay afloat as a small business in his industry. He experienced some significant ups and downs and more than once came to the edge of throwing the whole business away. But Joshua has been the embodiment of persistence, patience and hard work. This summer he teamed up with his dad, Earl, and together they decided to make a massive effort to resuscitate the business… I’m talking about a "charge to 300 and clear" type of effort!
When I tell you that they have been grinding… they have been GRINDING!! Full steam… around the clock. Earl and Joshua have been working on a total rebrand for Upscale including their mission, services, customer service experience, vehicles, policies, operating procedures… the whole nine! Part of this massive rebrand includes creating a presence and personal brand that potential clients will recognize, be drawn to, and trust. So of course I was honored when they asked me to plan and execute their personal branding photoshoot!
I took them through an in depth planning process which started with identifying their brand story, mission, values, and unique value proposition. We discussed what they wanted to get out of the branding session and how they wanted to use their photos and then came up with a plan to meet those objectives. I helped them find 3 locations for the shoot and we strategized as a team to come up with a shot list, props, outfits, etc. The day of their shoot was relatively stress free because of the advanced planning. We got some amazing shots and had a lot of fun in the process!
It is important to pick a photographer who will help you plan and strategize ahead of time so that you can get the most out of your branding session. More often than not, unexpected circumstances and challenges will arise and require a change of plans, but know that having a plan to start with is going to help you feel more relaxed and confident the day of your branding session. The Ashley Marie Photography branding experience is designed to guide you from the planning phase of your photoshoot through how to best use your photos once your gallery has been delivered to you.
I am not just your photographer, but your strategist and coach as well!
I have continued to work with Earl and Josh on their content planning, social media strategies and how to use their images to tell their brand story and connect with their clients. Their new website Upscale Medical Transportation is up and running and instead of stock images, it features the photos we took during their first AMP branding session. You can also check out their Instagram & Facebook accounts to see how having custom branding images is helping them stand out in their industry and connect to their clients.
This is what Earl and Josh had to say about why their clients choose Upscale over other medical transportation companies, “We are committed to excellence! Our clients are not objects to be moved and we actually value and care about them, we treat them like people with the dignity and respect they deserve. Our drivers and clients know each other and have meaningful interactions during their transportation services. Our clients often become a part of the Upscale family. Because our clients are a part of the Upscale family we treat them as such. We provide reminder calls the day before their pick- up to confirm arrival time, we provide bottles of water and snacks for their ride, we send cards for their birthdays and holidays and periodically just call to check on them to see if they need anything. Often we just voluntarily provide care packages to our clients as many of them are on the lower end of the social-economic spectrum and struggle with the daily necessities of daily living.”
Enjoy the rest of this sneak peak into their AMP Branding Photography Session and if you want quality custom branding images to help establish or refresh your business or brand Contact Me for more information.